domingo, 26 de março de 2017

PRODUCTION STANDARDS

Hey guys!
In today's post, I'll talk about how the same siz of shorts can be good as well too tight.
I went to a local store and picked three pieces of shorts in the same size, 38 and when I tried on, I found out that one of then was good, the second was tight on the legs and the last one was tight on the butt and loose on the waist.


Hope you liked!
See u soon, XOXO

Production Costs

Hey guys!
In this post for the Parsons x Teen Vogue course, I'll talk about the blouse production cost. It's was an bohemian style and I really loved doing it.


Production cost - retail

Blouse
One yard muslin R$ 15,20
sewing thread R$ 3,50
2 hours @ $6 R$ 12,00
Total production cost R$30,7
20% profit R$ 6,14
Total cost plus profit R$ 36,84
Estimated retail price R$ 42,00

Production cost - wholesale

Blouse
One yard muslin R$ 11,30
sewing thread R$ 2,10
1.2 hour @ $6 R$ 7,20
Total production cost R$20,6
20% profit R$ 4,12
Total cost plus profit R$ 24,72
Estimated retail price R$ 30,00

Hope u liked!
See u soon, XOXO

sexta-feira, 24 de março de 2017

Retail Marketing

Hi guys!
In this post I'll talk about the retail marketing of a local store.
It calls "Maria Filó" and this display shows, clearly, the aesthetic of the store, a mix of preppy and classic style. In this display, the store compels people that have and love this style with this clear and cute design.
The store is known for the flowers and the girly style of the clothes. 

Hope you liked!
See u soon!
XOXO

quarta-feira, 22 de março de 2017

My audience

Hey guys!
For my Parsons x Teen Vogue course, I did a little research to discover more about my audience and the results was expected.
Most of them are women about 20-25 years, visit between 2p.m. to 5p.m. and they're from Brazil and United States.
See u soon! XOXO

My product

Hi guys!

Today, this post is about my necessaire for the course Parsons x Teen Vogue that I am doing.

It's a 27cm striped necessaire based on the mock-up that I made earlier:



The proposal was to make a bag with a striped fabric that you made and then, make an production cost grid of the product.

Production cost grid - retail:
Necessaire #1
One yard white cottonR$10,20
Blue fabric paintR$8,00
Pink fabric paintR$8,00
zipperR$ 3,80
1,5 hours @ $6R$9,00
Total production costR$39,00
20% profitR$7,80
Total cost plus profitR$46,80
Estimated retail priceR$50,00

Production cost grid - wholesale:

Necessaire #2
One yard white cottonR$7,20
Blue fabric paintR$5,00
Pink fabric paintR$5,00
zipperR$ 1,40
1,1 hours @ $6R$6,60
Total production costR$25,20
20% profitR$5,04
Total cost plus profitR$30,24
Estimated retail priceR$34,00

Hope you liked! See u soon! XOXO

terça-feira, 21 de março de 2017

Your Mockup

Hi! 
I'm doing the course Parsons x Teen Vogue and today I'll talk about my bag mockup.
This assignment asked to do a mockup of the bag that I've designed earlier and to create a production cost grid.
My bag was a simple necessaire with a zipper.



Production cost grid - retail:
Necessaire #1
One yard white cotton R$10,20
Blue fabric paint R$8,00
Pink fabric paint R$8,00
zipper R$ 3,80
1,5 hours @ $6 R$9,00
Total production cost R$39,00
20% profit R$7,80
Total cost plus profit R$46,80
Estimated retail price R$50,00

Production cost grid - wholesale:

Necessaire #2
One yard white cotton R$7,20
Blue fabric paint R$5,00
Pink fabric paint R$5,00
zipper R$ 1,40
1,1 hours @ $6 R$6,60
Total production cost R$25,20
20% profit R$5,04
Total cost plus profit R$30,24
Estimated retail price R$34,00

See u on next post! XOXO